Coin Laundry Marketing Plan – Ideas on Promoting
It is amazing how many entrepreneurs think that the laundromat business does not require much in the way of a marketing strategy. A common school of thought is that if you are in the right place then people will come and they will tell their friends and neighbours. While this is true to some extent, what these people don’t realize that you could laundromat renton wa do so much better if you did have a marketing plan in place.
You need a good coin laundry marketing plan if you want to maximize the potential of your location. Basically, you should start by trying to understand your prospective customers and figuring out what kind of branding and services will appeal to them. Then set out a plan to bring them in to your coin laundry and treat them in a way that makes them want to return. Below are some coin laundry marketing ideas that you may consider incorporating into your business.
Before you can truly understand the needs of your customers you need to identify them first. Study the area around your laundromat and try to put together some typical customer profiles. Not only do you need to know if the area has enough potential but you also have to know how to best serve the people living in the area. If you target students then you would need commercial washing machines with smaller capacities than you would if you targeted families. If you are in an upmarket area then you would consider also offering a ‘wash and fold’ service or partnering up with a dry cleaner.
Distinguish Your Coin Laundry From the Competition
If you will be facing some tough competition then you should look at how you can create a better experience for people than what is currently on offer. At the basic level you can offer better equipment that is more targeted to people’s needs, but there is so much more that you can do as well.
Think of a way to design your laundromat to incorporate some unique facilities that you feel would be appealing to your target market. If your clientele include a large number of young mothers with children then you might consider having a small play area built in. Internet service, video games and snack counters are other things that you might try.
One way to distinguish your laundromat from others in your area is to design it with a theme in mind. You could have a ‘retro’ theme or an ethnic theme for example and use signage, wall space, TV and music to compliment this theme and to develop a unique experience.
Just like any other business, a laundromat needs to develop a brand that is respected and trusted in the market. Start out by choosing a great name and getting a logo designed as this will add to your image and help to enforce perceptions among customers that you are running a professional operation. Brand development is more about the customer experience over time and what they come to expect from you. Good branding is about making a promise to customers and always living up to their expectations.